1. Marketing & Campaign Strategy Development
- Conceptualize and execute integrated marketing campaigns tailored to client needs.
- Develop content strategies across digital, social and traditional media platforms.
- Collaborate with internal teams to align marketing initiatives with business objectives.
- Provide creative direction for campaign visuals, messaging, and positioning.
2. Client Management
- Serve as the primary liaison for assigned clients, ensuring high-level service and satisfaction.
- Lead client strategy sessions, providing marketing insights and campaign recommendations.
- Manage campaign execution, ensuring deliverables are met on schedule and within scope.
- Work with clients to optimize marketing strategies based on performance insights.
3. Social Media & Digital Marketing Execution
- Oversee content planning and social media management, ensuring brand consistency
internally and externally - Develop and implement paid and organic digital campaigns, tracking KPIs and ROI.
- Monitor and analyze campaign performance, adjusting strategies as needed.
- Stay informed on the latest social media trends and innovations.
4. Event & Activation Support
- Assist in planning and executing client events, activations and brand experiences.
- Ensure seamless integration of digital marketing with event promotion.
- Work with vendors, sponsors and partners to enhance event success.
PROCESS:
- Display positivity in all engagements with others internally and externally (at all levels)
- Identify process challenges and work with internal leadership to solve
- Keep management informed regularly of events/issues that could impact client
relationships.
KEY COMPETENCIES:
- Comfortable participating in internal and external creative briefings, pitches, brainstorm
sessions and status/production meetings - Possesses and understands confidentiality in all internal and external projects and
correspondence - Possesses strong verbal, written and organizational skills and has a positive collaborative
personality - Has the ability to work independently
- Demonstrate excellent command of the English language and proofreading skills –
understands effective (and great) copy that successfully engages the target audience - Thrives in a nimble, fast-paced environment
- Keeps current with digital and marketing trends and can apply those tactics to projects
- Experience working in Word, Excel and PowerPoint, Canva, Google suite of services
