Expected Responsibilities:
- Liaise with managers and clients to understand marketing requirements
- Establish and implement advertising and promotional campaigns for products or services on various media (social, print, etc.).
- Deliver all forms of content, strategy, and direction for: Video, Website, Press Releases, Brochures, Email, Newsletters, Organic and Paid Social including but not limited to Facebook, Instagram, Twitter, Pinterest, etc.
- Collaborate with management to boost the effectiveness of marketing strategies and improve the company’s presence
- Recognize, study and assess market patterns, competitor offerings and demographics to identify opportunities for promotion and growth
- Plan, prepare and manage the publication and distribution of publicity materials
- Adept at managing social media pages and running facebook ads manager and google ads campaigns
- Conduct content audits and analysis to identify gaps in current content marketing efforts.
- Robust knowledge of reporting and analytics to measure effectiveness of content while providing insight and recommendations.
- Collaborate with in house teams: design, strategy, media and account management
- Maintain relationships and communicate with media platforms and stakeholders